Affiliate Program As It Should Be
by: Pavel Lenshin
Every off- or online business has a target of growing its market share. Under all other equal conditions the percent of the market, occupied by a company, means certain level of recognition, brand, exposure and, therefore, sales and income.
For small business owner a shift from 0.01% internet market share to 0.04% may result in tremendous four times income growth, the problem is in the limits of resources this particular owner has access to. Usually they are weak enough to allow such expansion at their own cost.
Help may come from two massive marketing instruments: - viral marketing; - business partnership based on outsourcing necessary resources.
Today we are going to speak about latter instrument of gaining exposure you deserve.
Business partnership is an agreement between two or more legal entities to cooperate together in order to reach mutually beneficial results. By extrapolating such statement into a framework of gaining market exposure, we can narrow this meaning down by focusing on uniting promotional efforts for reaching mutually beneficial results.
In practice the owner of affiliate program with the aim of gaining extensive market exposure attracts fellow marketers to promote the owner's(s') product(s) for a reward usually in the form of commission from retail price per sale. A commission for popular info products may vary from 5% to 70%.
Promotional materials (like, endorsement letters, reviews and articles) can greatly assist your partners in promoting your product as highly effective pre-selling tools.
The dilemma of joining affiliate programs
The most common mistake beginners do is registering with all possible and impossible affiliate programs they see in hope to promote them all and collect all the money they were promised to get on the page of respective affiliate program owners.
In dominating majority of cases they end up with wasted time and money. The reason is simple, they don't have necessary resource - a database of consumers, subscribers, business partners - people who may be interested in such type of offers. Instead, those newcomers decide to start their online businesses by promoting other people's products, what is extremely hard, because you will build client database and credibility for the company products of which you promote, not for yourself. The only thing you can do is to grow the subscription database, unfortunately, the most valuable asset - loyal clients - won't be accessible in any case.
Some well-known internet millionaires, making fortunes cross-promoting 3rd party products may truly support the idea of "easy income with affiliate programs", but they tend to forget that all their profits were possible due to huge subscriber databases, thousand of affiliates and customers a newcomer does not have!
That is why start wise by creating your own product, grow your credibility, circle of loyal customers and then join and promote as much 3rd party products as you consider necessary.
Setting up partner program
Every partner program you will create or setup should have, at least, basic must-have features:
Database driven registration of affiliates.
Tracking affiliate sales in order to count commission.
Admin control panel to support affiliates and track their sales.
There are 3 basic methods of having fully functional partner programs application, not going far into science, they are "do it yourself", "setup 3rd party application", "use 3rd party service".
The first method is for those, who are knowledgeable programmers and fortunate enough to invest a lot of time in creating such a solution for personal needs or those, who are lucky to have a lot of money and hire those knowledgeable programmers. Responsibility for taking under control all support and function-related issues would lie on your shoulders.
Setting up 3rd party affiliate program solution requires much less time or money, if any. The result will be the same as above - fully functional partner program and inevitable support problems. The only difference is that you won't be able to develop that partner application the way you need and like.
The main advantage of 3rd party service is the ability to stay unaware of how your partners sign up, track sales, receive checks and so forth, because in this case servicing your partners or affiliates will be the headache of independent company, not yours. For such "reluctance" 3rd party affiliate program provider would charge you on monthly or per sale basis, slightly decreasing your net profit at each sale.
Having your own affiliate program in place enables you to expand your market boundaries exponentially.
Pavel Lenshin is a devoted Internet entrepreneur, founder of ASBONE.com, where you can find everything to make your business prosper. Discounted Internet services,
FREE ebooks http://ASBONE.com/ebooks/
FREE reports http://ASBONE.com/reports/
info@asbone.com
Wednesday, August 29, 2007
5 Tips To Choosing The Right Affiliate Program
5 Tips To Choosing The Right Affiliate Program
by: Ken Hill
Affiliate programs can be a great way to make money online. You don't have to spend time developing your own product, worry about taking orders, or take care of customer service.
If you already have a high traffic website or run an e-zine you can stand to earn a steady flow of commissions every month without a lot of extra work on your part.
To help you get started promoting affiliate programs, I've provided the following 5 tips to help you choose the affiliate programs that are right for you.
1. Choose affiliate programs that match the content of your site. If your site targets a niche market than choose affiliate programs that offer products to that niche market.
2. Choose affiliate programs that pay a high commission. For example 30%-50% on your direct sales.
3. Join affiliate programs that pay two-tier commissions. This enables you to not only earn commissions on your own sales but also on the sales of people who you introduce to your affiliate
program.
4. Join affiliate programs that offer a line of products so that you can earn commissions when your referrals come back and purchase other services or products.
5. Join affiliate programs that offer their affiliates great marketing support. Many affiliate programs offer their affiliates pre-written ads to use or get ideas from, sales letters, marketing courses, and articles to use in promoting their services.
Remember, the best affiliate programs will see their affiliate program as a partnership with you and combine high commissions with excellent support so that you can start earning money
promoting their products as quickly as possible.
About the Author
Article © 2002 by writer, Ken Hill. Discover proven strategies to generating more profit promoting affiliate programs. Get your FREE 10 Part Guide To Success With Affiliate Programs marketing course now at mailto:affiliatecourse@zipresponse.com
by: Ken Hill
Affiliate programs can be a great way to make money online. You don't have to spend time developing your own product, worry about taking orders, or take care of customer service.
If you already have a high traffic website or run an e-zine you can stand to earn a steady flow of commissions every month without a lot of extra work on your part.
To help you get started promoting affiliate programs, I've provided the following 5 tips to help you choose the affiliate programs that are right for you.
1. Choose affiliate programs that match the content of your site. If your site targets a niche market than choose affiliate programs that offer products to that niche market.
2. Choose affiliate programs that pay a high commission. For example 30%-50% on your direct sales.
3. Join affiliate programs that pay two-tier commissions. This enables you to not only earn commissions on your own sales but also on the sales of people who you introduce to your affiliate
program.
4. Join affiliate programs that offer a line of products so that you can earn commissions when your referrals come back and purchase other services or products.
5. Join affiliate programs that offer their affiliates great marketing support. Many affiliate programs offer their affiliates pre-written ads to use or get ideas from, sales letters, marketing courses, and articles to use in promoting their services.
Remember, the best affiliate programs will see their affiliate program as a partnership with you and combine high commissions with excellent support so that you can start earning money
promoting their products as quickly as possible.
About the Author
Article © 2002 by writer, Ken Hill. Discover proven strategies to generating more profit promoting affiliate programs. Get your FREE 10 Part Guide To Success With Affiliate Programs marketing course now at mailto:affiliatecourse@zipresponse.com
Sunday, August 26, 2007
How To Make More Money With Affiliate Programs
How To Make More Money With Affiliate Programs
by: Mario Sanchez
Affiliate programs are one of the web's most effective marketing techniques. They create a win-win situation by which site A refers a visitor to site B, and site B pays site A a commission if that visitor purchases something. If you are the referrer site (affiliate), you can make money with no overhead (no product, no warehouse, no collection risk). On the other hand, the destination site receives a steady stream of qualified leads from hundreds, maybe thousands of affiliate sites, and doesn't have to spend a dime unless a visitor purchases something.
To maximize effectiveness, affiliate sites need to keep in mind some common sense suggestions:
1) Resist the temptation to add too many affiliate links. Affiliate link overkill confuses visitors and hurts credibility. You want your visitors to view your site as a value-adding destination and not just a cheesy sales site. Recommend links to products you have tried, or that come from good, solid companies. Don't recommend something you don't know just because you're getting paid. Give your visitors the best advice and they will reward you.
2) If you write articles for your website, try not to include the affiliate links in the body of your articles: it will give the impression that you have a vested interest in recommending them. You want your visitors to trust your advice, so don't turn your article into an excuse to promote products and make a commission. It's OK to include affiliate links, but do it on a side bar or on a resource table. Whenever possible, link to your affiliate partners with text links (since banner ad click-through is at its lower rate ever, and people tend to ignore banners).
3) Include only affiliate links that are related to your business and the topic of interest to your visitors. Links to unrelated products will not generate good leads for the destination sites (and therefore won't be a source of significant commissions for you), so they are best avoided.
4) Managing your affiliate programs can be a hassle if you have to deal with many different companies. Try to sign up with a site that administers many affiliate programs to chose from (one of the best out there are Commission Junction [www.cj.com] and Befree.com [www.befree.com]). These sites give you hundreds of affiliate programs to chose from, and act as a one-stop shop where you can sign up with multiple vendors using only one account and receiving one consolidated commission check.
5) Chose affiliate partners that offer long term cookies. A cookie is a mechanism that allows the destination site to know when a visitor is referred by your site. A long term cookie (for example, a three months cookie) means that a visitor who follows a link to one of your affiliate partners today but doesn't purchase anything, can come back and purchase at anytime during the next three months and you will still be paid a commission. The best programs are those who offer unlimited cookies (although there are not so many of them around). However, a 90-day cookie or more is very good.
6) Link directly to the product page and not to the main page of the destination site. If you link to the main page, the visitor will have to find its way to the product and may not find it, making you lose commissions. By linking directly to the product, you will increase the prospects of the visitor buying the product (and of you making a commission). Many destination sites, like Amazon, recognize this fact and offer a higher commission to affiliates that link directly to the product pages than to those who only link to the main page.
Follow these simple guidelines and you will improve your chances of success with all your affiliate programs.
About the Author
Mario Sanchez publishes The Internet Digest ( http://www.theinternetdigest.net ) a collection of tips and suggestions to help you design a better website and market it more effectively.
by: Mario Sanchez
Affiliate programs are one of the web's most effective marketing techniques. They create a win-win situation by which site A refers a visitor to site B, and site B pays site A a commission if that visitor purchases something. If you are the referrer site (affiliate), you can make money with no overhead (no product, no warehouse, no collection risk). On the other hand, the destination site receives a steady stream of qualified leads from hundreds, maybe thousands of affiliate sites, and doesn't have to spend a dime unless a visitor purchases something.
To maximize effectiveness, affiliate sites need to keep in mind some common sense suggestions:
1) Resist the temptation to add too many affiliate links. Affiliate link overkill confuses visitors and hurts credibility. You want your visitors to view your site as a value-adding destination and not just a cheesy sales site. Recommend links to products you have tried, or that come from good, solid companies. Don't recommend something you don't know just because you're getting paid. Give your visitors the best advice and they will reward you.
2) If you write articles for your website, try not to include the affiliate links in the body of your articles: it will give the impression that you have a vested interest in recommending them. You want your visitors to trust your advice, so don't turn your article into an excuse to promote products and make a commission. It's OK to include affiliate links, but do it on a side bar or on a resource table. Whenever possible, link to your affiliate partners with text links (since banner ad click-through is at its lower rate ever, and people tend to ignore banners).
3) Include only affiliate links that are related to your business and the topic of interest to your visitors. Links to unrelated products will not generate good leads for the destination sites (and therefore won't be a source of significant commissions for you), so they are best avoided.
4) Managing your affiliate programs can be a hassle if you have to deal with many different companies. Try to sign up with a site that administers many affiliate programs to chose from (one of the best out there are Commission Junction [www.cj.com] and Befree.com [www.befree.com]). These sites give you hundreds of affiliate programs to chose from, and act as a one-stop shop where you can sign up with multiple vendors using only one account and receiving one consolidated commission check.
5) Chose affiliate partners that offer long term cookies. A cookie is a mechanism that allows the destination site to know when a visitor is referred by your site. A long term cookie (for example, a three months cookie) means that a visitor who follows a link to one of your affiliate partners today but doesn't purchase anything, can come back and purchase at anytime during the next three months and you will still be paid a commission. The best programs are those who offer unlimited cookies (although there are not so many of them around). However, a 90-day cookie or more is very good.
6) Link directly to the product page and not to the main page of the destination site. If you link to the main page, the visitor will have to find its way to the product and may not find it, making you lose commissions. By linking directly to the product, you will increase the prospects of the visitor buying the product (and of you making a commission). Many destination sites, like Amazon, recognize this fact and offer a higher commission to affiliates that link directly to the product pages than to those who only link to the main page.
Follow these simple guidelines and you will improve your chances of success with all your affiliate programs.
About the Author
Mario Sanchez publishes The Internet Digest ( http://www.theinternetdigest.net ) a collection of tips and suggestions to help you design a better website and market it more effectively.
Affiliate programs. Are they for you
Affiliate programs. Are they for you
by: Susan Prince
This article may be freely distributed if the bylines remain intact.
Affiliate programs. Are they for you
Affiliate programs can be a brilliant way to start in the world of online marketing. An affiliate program is simply a way to earn money by promoting and selling other people products. The companies do all the work once the sale is made but it is up the affiliate to drive traffic (customers) to the site to make the purchase.
The majority of affiliate programs pay a commission as a percentage of the revenue generated by the sales made. Each affiliate is provided with a tracking number this allows the company to track sales and keep a record of where the commission should be paid.
Affiliate programs vary widely when it comes to the quality of the program and the reliability of the company and the commission paid which can be anything from 1% to 50% and the amount of training support and help you will receive from them.
Always research any program you are interested in and pick a product or service you feel comfortably with You have little chance of promoting and selling something that you yourself would not dream of buying or using.
If you are inexperience try to pick a program with a proven track record which will offer you the support, training and backup you will require Many programs offer you a website to give you a start but most do not offer the facility to build a subscriber list which is a must for anybody marketing. Most people once they get started work towards getting their own website and newsletters so they can build a list. The affiliate website is a great starting point use it to learn and educate yourself.
Ignore any program that offers get rich schemes. Nobody unless they have a list of thousands earns hundreds of pounds in the first month, an online business is just like any other business you have to work and learn and put a lot of effort in before you can reap the rewards.
If you do have you own site choose an affiliate program that compliments your own site. Its no good trying to sell baby products on a site selling history books the two just don’t mix.
Even with the drawbacks affiliate programs are well worth investigated as a business opportunity with a little research and care over which you choose they can offer you a real chance without the necessity of a large cash investment to start your own business.
All the best
Sue.
For ideas, opportunities and resources.
www.princehomebiz.com
For e-books, software and resources
http://www.cbmall.com/?storefront=storm1234
ABOUT THE AUTHOR
I am English married with two daughters and live near Nottingham in the East Midlands.I have been running my own business for the last year.
by: Susan Prince
This article may be freely distributed if the bylines remain intact.
Affiliate programs. Are they for you
Affiliate programs can be a brilliant way to start in the world of online marketing. An affiliate program is simply a way to earn money by promoting and selling other people products. The companies do all the work once the sale is made but it is up the affiliate to drive traffic (customers) to the site to make the purchase.
The majority of affiliate programs pay a commission as a percentage of the revenue generated by the sales made. Each affiliate is provided with a tracking number this allows the company to track sales and keep a record of where the commission should be paid.
Affiliate programs vary widely when it comes to the quality of the program and the reliability of the company and the commission paid which can be anything from 1% to 50% and the amount of training support and help you will receive from them.
Always research any program you are interested in and pick a product or service you feel comfortably with You have little chance of promoting and selling something that you yourself would not dream of buying or using.
If you are inexperience try to pick a program with a proven track record which will offer you the support, training and backup you will require Many programs offer you a website to give you a start but most do not offer the facility to build a subscriber list which is a must for anybody marketing. Most people once they get started work towards getting their own website and newsletters so they can build a list. The affiliate website is a great starting point use it to learn and educate yourself.
Ignore any program that offers get rich schemes. Nobody unless they have a list of thousands earns hundreds of pounds in the first month, an online business is just like any other business you have to work and learn and put a lot of effort in before you can reap the rewards.
If you do have you own site choose an affiliate program that compliments your own site. Its no good trying to sell baby products on a site selling history books the two just don’t mix.
Even with the drawbacks affiliate programs are well worth investigated as a business opportunity with a little research and care over which you choose they can offer you a real chance without the necessity of a large cash investment to start your own business.
All the best
Sue.
For ideas, opportunities and resources.
www.princehomebiz.com
For e-books, software and resources
http://www.cbmall.com/?storefront=storm1234
ABOUT THE AUTHOR
I am English married with two daughters and live near Nottingham in the East Midlands.I have been running my own business for the last year.
Affiliate Programs and picking the best one!
Affiliate Programs and picking the best one!
by: Sara Bonnet
Okay, so you have been looking at affiliate programs for a while now. Your inbox is filling up with all these advertisements and you just don’t know how to pick the right program.
How do you know which program is going to bring the best profit?
Well, I personally believe that a lot of the income is created from the effort an affiliate marketer puts into a program. But I do have a few pointers as to picking the best one.
1. Commission. You need a program that will pay you a good commission rate. It should pay you at least 20% of each sale. A good rate is 50% and anything above that is ideal. You should also look for how often they pay. Some programs pay you twice a month and some only once a month. Most programs also only pay you when you have earned a base amount.
2. Attraction. Is the website attractive? Or will your customers leave your site without even reading. The site needs to easy to read, but not boring. Also you don’t want to pick a site that is full of garbage, advertising an array of different subjects. Your site needs to filled with common ground. Also make sure the sight doesn’t seem to be screaming for attention (lots of large, bold lettering).
3. Support. What is the support for your program like? Do they have a good list of Frequently Asked Questions (FAQ), a contact email address with a quick response (24 - 72 hours is good)? Any more than 3 days for a response is too long. Some programs even offer live chat. Now that is good!
4. Your Statistics. The program should offer an automated and immediate reaction to your statistics. They should automatically contact you when you receive a client, prospect, lead, customer or when you make a sale, it should also be ready to view in your downline as soon as you have the knowledge of the sale etc.
5. Incentives. Does the program offer free gifts, tools and advertising content (banners, pop-ups, email letters, articles etc.)
It is important to have marketing tools to keep track of business and change things that may not work for you. Advertising is also important your traffic won’t come from no where, And gifts are a good bonus for your customers as well as learning from the gifts yourself. Usually the gifts are products to help you with your business.
6. Monthly Reports. Every good program will have news and training updates sent to your inbox so you can learn what works best for the program and what the top affiliates of the program are doing. You should also be able to read this on their website.
7. Reviews. Sometimes you will find that the program you are looking at has reviews in the search engines. All you have to do is enter the name of the program in the search engine form followed by “reviews”. For example if you want to read about Strong Future International (SFI) you would type “Strong Future International Reviews” and click ‘search’. Select any item that describes what you are looking for, and read what people think.
It is important to do your homework before you dive into anything. Learn as much as you and make sure you feel comfortable with your decision before going ahead. Remember that you will not make money overnight……..Some of the best affiliates spent 3 years or more promoting before they got where they are today.
About the Author
For more info and great tips on Internet marketing, visit: http://www.profitableworkfromhome.com . Get your fully automated money making website setup free that’s 100% ready to take orders and pull in massive residual profits for you right now. Guaranteed! Visit : http://www.profitableworkfromhome.com/pips.html
by: Sara Bonnet
Okay, so you have been looking at affiliate programs for a while now. Your inbox is filling up with all these advertisements and you just don’t know how to pick the right program.
How do you know which program is going to bring the best profit?
Well, I personally believe that a lot of the income is created from the effort an affiliate marketer puts into a program. But I do have a few pointers as to picking the best one.
1. Commission. You need a program that will pay you a good commission rate. It should pay you at least 20% of each sale. A good rate is 50% and anything above that is ideal. You should also look for how often they pay. Some programs pay you twice a month and some only once a month. Most programs also only pay you when you have earned a base amount.
2. Attraction. Is the website attractive? Or will your customers leave your site without even reading. The site needs to easy to read, but not boring. Also you don’t want to pick a site that is full of garbage, advertising an array of different subjects. Your site needs to filled with common ground. Also make sure the sight doesn’t seem to be screaming for attention (lots of large, bold lettering).
3. Support. What is the support for your program like? Do they have a good list of Frequently Asked Questions (FAQ), a contact email address with a quick response (24 - 72 hours is good)? Any more than 3 days for a response is too long. Some programs even offer live chat. Now that is good!
4. Your Statistics. The program should offer an automated and immediate reaction to your statistics. They should automatically contact you when you receive a client, prospect, lead, customer or when you make a sale, it should also be ready to view in your downline as soon as you have the knowledge of the sale etc.
5. Incentives. Does the program offer free gifts, tools and advertising content (banners, pop-ups, email letters, articles etc.)
It is important to have marketing tools to keep track of business and change things that may not work for you. Advertising is also important your traffic won’t come from no where, And gifts are a good bonus for your customers as well as learning from the gifts yourself. Usually the gifts are products to help you with your business.
6. Monthly Reports. Every good program will have news and training updates sent to your inbox so you can learn what works best for the program and what the top affiliates of the program are doing. You should also be able to read this on their website.
7. Reviews. Sometimes you will find that the program you are looking at has reviews in the search engines. All you have to do is enter the name of the program in the search engine form followed by “reviews”. For example if you want to read about Strong Future International (SFI) you would type “Strong Future International Reviews” and click ‘search’. Select any item that describes what you are looking for, and read what people think.
It is important to do your homework before you dive into anything. Learn as much as you and make sure you feel comfortable with your decision before going ahead. Remember that you will not make money overnight……..Some of the best affiliates spent 3 years or more promoting before they got where they are today.
About the Author
For more info and great tips on Internet marketing, visit: http://www.profitableworkfromhome.com . Get your fully automated money making website setup free that’s 100% ready to take orders and pull in massive residual profits for you right now. Guaranteed! Visit : http://www.profitableworkfromhome.com/pips.html
Friday, August 24, 2007
Why Join 2 Tier Affiliate Programs?
Why Join 2 Tier Affiliate Programs?
by: Terence Tan
Like the more common single tier affiliate programs, 2 tier affiliate programs are a great basis for web-based partnerships between merchants and affiliates. Merchants can focus their efforts on what they should do best-creating high quality products and getting them to customers. Meanwhile, affiliates concentrate on producing interesting content to attract web traffic. And when they successfully refer visitors to buy affiliate products, an affiliate commission is earned.
However, 2 tier affiliate programs have an additional attraction for affiliates. When they sign up sub-affiliates under them, and these sub-affiliates successfully make affiliate sales, the original affiliate also earns a referral commission. The result is that affiliates not only make a profit from their direct sales efforts, but also benefit from the leveraged effects of sub-affiliates under them.
While 2 tier affiliate programs are definitely a new and rapidly growing trend in affiliate marketing, the traditional rules still apply. Choose only good products, with high sales conversions (check out the persuasiveness of the merchants website), and only work with merchants who pay regularly! After all, there's no reason to waste precious traffic on affiliate products are hard to sell, or on merchants who don't make it a point to send those commissions on time.
All else being equal, 2 Tier Affiliate Programs are a good alternative for webmasters hoping to add an additional stream of revenue to their sites.
(Please feel free to to freely reproduce and distribute this article, so long as it is reproduced in full, including the hyperlinks, and no modification is made)
About The Author
Terence Tan is the project manager of HugeAffiliates.com, a website dedicated towards the development of Multiple Tier Affiliate Programs as an alternative system of business. Visit http://hugeaffiliates.com to learn how 2 Tier Affiliate Programs can multiply your affiliate referral commissions.
by: Terence Tan
Like the more common single tier affiliate programs, 2 tier affiliate programs are a great basis for web-based partnerships between merchants and affiliates. Merchants can focus their efforts on what they should do best-creating high quality products and getting them to customers. Meanwhile, affiliates concentrate on producing interesting content to attract web traffic. And when they successfully refer visitors to buy affiliate products, an affiliate commission is earned.
However, 2 tier affiliate programs have an additional attraction for affiliates. When they sign up sub-affiliates under them, and these sub-affiliates successfully make affiliate sales, the original affiliate also earns a referral commission. The result is that affiliates not only make a profit from their direct sales efforts, but also benefit from the leveraged effects of sub-affiliates under them.
While 2 tier affiliate programs are definitely a new and rapidly growing trend in affiliate marketing, the traditional rules still apply. Choose only good products, with high sales conversions (check out the persuasiveness of the merchants website), and only work with merchants who pay regularly! After all, there's no reason to waste precious traffic on affiliate products are hard to sell, or on merchants who don't make it a point to send those commissions on time.
All else being equal, 2 Tier Affiliate Programs are a good alternative for webmasters hoping to add an additional stream of revenue to their sites.
(Please feel free to to freely reproduce and distribute this article, so long as it is reproduced in full, including the hyperlinks, and no modification is made)
About The Author
Terence Tan is the project manager of HugeAffiliates.com, a website dedicated towards the development of Multiple Tier Affiliate Programs as an alternative system of business. Visit http://hugeaffiliates.com to learn how 2 Tier Affiliate Programs can multiply your affiliate referral commissions.
Why Two-Tier Affiliate Programs are Best
Why Two-Tier Affiliate Programs are Best
by: John Lynch
When you join an affiliate program or start an affiliate program of your own, you have to decide whether it will be a single tier or two-tier affiliate program.
With a single tier program you earn a commission on any sales you make and that is it. If you are running your own affiliate program, you pay your affiliates a commission for any sales they refer and that is all.
However, with a two-tier program, affiliates are allowed to recruit sub-affiliates and are paid a small percentage of the sales these sub-affiliates generate. For example, the affiliates may earn a 30% commission for selling product X himself; and when one of the sub-affiliates makes a sale, the affiliate may get a 10% commission as well. This is very profitable for the affiliate as he can recruit an army of sub-affiliates, all earning commissions for him without any effort on his part except for the initial recruiting process.
If you are starting an affiliate program of your own should it be two-tier or single tier? Some might shy away from the seeming expense of a two-tier program. But is it really that expensive? Many affiliate program managers make the wrong decision on this.
Let’s look at an example. You have an affiliate program up and running and an average affiliate joins your program. Mr.Average has a web site that receives average traffic. He also has an ezine with thousands of subscribers published monthly. Mr. Average posts your affiliate links to his web site and promotes your product to his ezine list.
Initially, he generates good sales. However, a point comes when he saturates his market with your product and his sales begin to drop. He begins to lose interest in your program and your sales remain small. What happens if you set up a two-tier program? Rather than trying to keep your commission pay outs small, you motivate your existing affiliates to recruit other people to your program. This will exponentially increase your affiliate sales. Would it not be worth paying the referring affiliate a percentage of their sub-affiliates’ sales? Now when Mr.Average joins your affiliate program this is what would happen. When he has saturated his market with your product, he would now promote your affiliate program to his customers and ezine subscribers. Many of Mr.Average’s customers and subscribers decide to join the affiliate program. This in turn will motivate Mr.Average to continue promoting your products and recruiting affiliates.
Now what is the situation?
1) Your income increases because of increased sales.
2) You have a much larger customer base to which you can sell ‘backend’ products.
3) An increase in your income because of the life time loyalty of the customers referred by your affiliate.
4) An army of sub-affiliates who will sell your products, and in turn promote your affiliate program to their customers and subscribers.
The little extra in affiliate sales commission pay outs will be more than compensated for by the exponential sales increase. This is why the two-tier affiliate program is a guaranteed winner and should be the automatic choice for potential affiliates and affiliate program managers.
© John Lynch
( For details of two-tier Affiliate Programs go to: http://www.merchant-account-service.com/affiliate_programs.html )
Source: www.isnare.com
by: John Lynch
When you join an affiliate program or start an affiliate program of your own, you have to decide whether it will be a single tier or two-tier affiliate program.
With a single tier program you earn a commission on any sales you make and that is it. If you are running your own affiliate program, you pay your affiliates a commission for any sales they refer and that is all.
However, with a two-tier program, affiliates are allowed to recruit sub-affiliates and are paid a small percentage of the sales these sub-affiliates generate. For example, the affiliates may earn a 30% commission for selling product X himself; and when one of the sub-affiliates makes a sale, the affiliate may get a 10% commission as well. This is very profitable for the affiliate as he can recruit an army of sub-affiliates, all earning commissions for him without any effort on his part except for the initial recruiting process.
If you are starting an affiliate program of your own should it be two-tier or single tier? Some might shy away from the seeming expense of a two-tier program. But is it really that expensive? Many affiliate program managers make the wrong decision on this.
Let’s look at an example. You have an affiliate program up and running and an average affiliate joins your program. Mr.Average has a web site that receives average traffic. He also has an ezine with thousands of subscribers published monthly. Mr. Average posts your affiliate links to his web site and promotes your product to his ezine list.
Initially, he generates good sales. However, a point comes when he saturates his market with your product and his sales begin to drop. He begins to lose interest in your program and your sales remain small. What happens if you set up a two-tier program? Rather than trying to keep your commission pay outs small, you motivate your existing affiliates to recruit other people to your program. This will exponentially increase your affiliate sales. Would it not be worth paying the referring affiliate a percentage of their sub-affiliates’ sales? Now when Mr.Average joins your affiliate program this is what would happen. When he has saturated his market with your product, he would now promote your affiliate program to his customers and ezine subscribers. Many of Mr.Average’s customers and subscribers decide to join the affiliate program. This in turn will motivate Mr.Average to continue promoting your products and recruiting affiliates.
Now what is the situation?
1) Your income increases because of increased sales.
2) You have a much larger customer base to which you can sell ‘backend’ products.
3) An increase in your income because of the life time loyalty of the customers referred by your affiliate.
4) An army of sub-affiliates who will sell your products, and in turn promote your affiliate program to their customers and subscribers.
The little extra in affiliate sales commission pay outs will be more than compensated for by the exponential sales increase. This is why the two-tier affiliate program is a guaranteed winner and should be the automatic choice for potential affiliates and affiliate program managers.
© John Lynch
( For details of two-tier Affiliate Programs go to: http://www.merchant-account-service.com/affiliate_programs.html )
Source: www.isnare.com
Why Join 2 Tier Affiliate Programs?
Why Join 2 Tier Affiliate Programs?
by: Terence Tan
Like the more common single tier affiliate programs, 2 tier affiliate programs are a great basis for web-based partnerships between merchants and affiliates. Merchants can focus their efforts on what they should do best-creating high quality products and getting them to customers. Meanwhile, affiliates concentrate on producing interesting content to attract web traffic. And when they successfully refer visitors to buy affiliate products, an affiliate commission is earned.
However, 2 tier affiliate programs have an additional attraction for affiliates. When they sign up sub-affiliates under them, and these sub-affiliates successfully make affiliate sales, the original affiliate also earns a referral commission. The result is that affiliates not only make a profit from their direct sales efforts, but also benefit from the leveraged effects of sub-affiliates under them.
While 2 tier affiliate programs are definitely a new and rapidly growing trend in affiliate marketing, the traditional rules still apply. Choose only good products, with high sales conversions (check out the persuasiveness of the merchants website), and only work with merchants who pay regularly! After all, there's no reason to waste precious traffic on affiliate products are hard to sell, or on merchants who don't make it a point to send those commissions on time.
All else being equal, 2 Tier Affiliate Programs are a good alternative for webmasters hoping to add an additional stream of revenue to their sites.
(Please feel free to to freely reproduce and distribute this article, so long as it is reproduced in full, including the hyperlinks, and no modification is made)
About The Author
Terence Tan is the project manager of HugeAffiliates.com, a website dedicated towards the development of Multiple Tier Affiliate Programs as an alternative system of business. Visit http://hugeaffiliates.com to learn how 2 Tier Affiliate Programs can multiply your affiliate referral commissions.
by: Terence Tan
Like the more common single tier affiliate programs, 2 tier affiliate programs are a great basis for web-based partnerships between merchants and affiliates. Merchants can focus their efforts on what they should do best-creating high quality products and getting them to customers. Meanwhile, affiliates concentrate on producing interesting content to attract web traffic. And when they successfully refer visitors to buy affiliate products, an affiliate commission is earned.
However, 2 tier affiliate programs have an additional attraction for affiliates. When they sign up sub-affiliates under them, and these sub-affiliates successfully make affiliate sales, the original affiliate also earns a referral commission. The result is that affiliates not only make a profit from their direct sales efforts, but also benefit from the leveraged effects of sub-affiliates under them.
While 2 tier affiliate programs are definitely a new and rapidly growing trend in affiliate marketing, the traditional rules still apply. Choose only good products, with high sales conversions (check out the persuasiveness of the merchants website), and only work with merchants who pay regularly! After all, there's no reason to waste precious traffic on affiliate products are hard to sell, or on merchants who don't make it a point to send those commissions on time.
All else being equal, 2 Tier Affiliate Programs are a good alternative for webmasters hoping to add an additional stream of revenue to their sites.
(Please feel free to to freely reproduce and distribute this article, so long as it is reproduced in full, including the hyperlinks, and no modification is made)
About The Author
Terence Tan is the project manager of HugeAffiliates.com, a website dedicated towards the development of Multiple Tier Affiliate Programs as an alternative system of business. Visit http://hugeaffiliates.com to learn how 2 Tier Affiliate Programs can multiply your affiliate referral commissions.
Affiliate Program As It Should Be
Affiliate Program As It Should Be
by: Pavel Lenshin
Every off- or online business has a target of growing its market share. Under all other equal conditions the percent of the market, occupied by a company, means certain level of recognition, brand, exposure and, therefore, sales and income.
For small business owner a shift from 0.01% internet market share to 0.04% may result in tremendous four times income growth, the problem is in the limits of resources this particular owner has access to. Usually they are weak enough to allow such expansion at their own cost.
Help may come from two massive marketing instruments: - viral marketing; - business partnership based on outsourcing necessary resources.
Today we are going to speak about latter instrument of gaining exposure you deserve.
Business partnership is an agreement between two or more legal entities to cooperate together in order to reach mutually beneficial results. By extrapolating such statement into a framework of gaining market exposure, we can narrow this meaning down by focusing on uniting promotional efforts for reaching mutually beneficial results.
In practice the owner of affiliate program with the aim of gaining extensive market exposure attracts fellow marketers to promote the owner's(s') product(s) for a reward usually in the form of commission from retail price per sale. A commission for popular info products may vary from 5% to 70%.
Promotional materials (like, endorsement letters, reviews and articles) can greatly assist your partners in promoting your product as highly effective pre-selling tools.
The dilemma of joining affiliate programs
The most common mistake beginners do is registering with all possible and impossible affiliate programs they see in hope to promote them all and collect all the money they were promised to get on the page of respective affiliate program owners.
In dominating majority of cases they end up with wasted time and money. The reason is simple, they don't have necessary resource - a database of consumers, subscribers, business partners - people who may be interested in such type of offers. Instead, those newcomers decide to start their online businesses by promoting other people's products, what is extremely hard, because you will build client database and credibility for the company products of which you promote, not for yourself. The only thing you can do is to grow the subscription database, unfortunately, the most valuable asset - loyal clients - won't be accessible in any case.
Some well-known internet millionaires, making fortunes cross-promoting 3rd party products may truly support the idea of "easy income with affiliate programs", but they tend to forget that all their profits were possible due to huge subscriber databases, thousand of affiliates and customers a newcomer does not have!
That is why start wise by creating your own product, grow your credibility, circle of loyal customers and then join and promote as much 3rd party products as you consider necessary.
Setting up partner program
Every partner program you will create or setup should have, at least, basic must-have features:
Database driven registration of affiliates.
Tracking affiliate sales in order to count commission.
Admin control panel to support affiliates and track their sales.
There are 3 basic methods of having fully functional partner programs application, not going far into science, they are "do it yourself", "setup 3rd party application", "use 3rd party service".
The first method is for those, who are knowledgeable programmers and fortunate enough to invest a lot of time in creating such a solution for personal needs or those, who are lucky to have a lot of money and hire those knowledgeable programmers. Responsibility for taking under control all support and function-related issues would lie on your shoulders.
Setting up 3rd party affiliate program solution requires much less time or money, if any. The result will be the same as above - fully functional partner program and inevitable support problems. The only difference is that you won't be able to develop that partner application the way you need and like.
The main advantage of 3rd party service is the ability to stay unaware of how your partners sign up, track sales, receive checks and so forth, because in this case servicing your partners or affiliates will be the headache of independent company, not yours. For such "reluctance" 3rd party affiliate program provider would charge you on monthly or per sale basis, slightly decreasing your net profit at each sale.
Having your own affiliate program in place enables you to expand your market boundaries exponentially.
Pavel Lenshin is a devoted Internet entrepreneur, founder of ASBONE.com, where you can find everything to make your business prosper. Discounted Internet services,
FREE ebooks http://ASBONE.com/ebooks/
FREE reports http://ASBONE.com/reports/
info@asbone.com
by: Pavel Lenshin
Every off- or online business has a target of growing its market share. Under all other equal conditions the percent of the market, occupied by a company, means certain level of recognition, brand, exposure and, therefore, sales and income.
For small business owner a shift from 0.01% internet market share to 0.04% may result in tremendous four times income growth, the problem is in the limits of resources this particular owner has access to. Usually they are weak enough to allow such expansion at their own cost.
Help may come from two massive marketing instruments: - viral marketing; - business partnership based on outsourcing necessary resources.
Today we are going to speak about latter instrument of gaining exposure you deserve.
Business partnership is an agreement between two or more legal entities to cooperate together in order to reach mutually beneficial results. By extrapolating such statement into a framework of gaining market exposure, we can narrow this meaning down by focusing on uniting promotional efforts for reaching mutually beneficial results.
In practice the owner of affiliate program with the aim of gaining extensive market exposure attracts fellow marketers to promote the owner's(s') product(s) for a reward usually in the form of commission from retail price per sale. A commission for popular info products may vary from 5% to 70%.
Promotional materials (like, endorsement letters, reviews and articles) can greatly assist your partners in promoting your product as highly effective pre-selling tools.
The dilemma of joining affiliate programs
The most common mistake beginners do is registering with all possible and impossible affiliate programs they see in hope to promote them all and collect all the money they were promised to get on the page of respective affiliate program owners.
In dominating majority of cases they end up with wasted time and money. The reason is simple, they don't have necessary resource - a database of consumers, subscribers, business partners - people who may be interested in such type of offers. Instead, those newcomers decide to start their online businesses by promoting other people's products, what is extremely hard, because you will build client database and credibility for the company products of which you promote, not for yourself. The only thing you can do is to grow the subscription database, unfortunately, the most valuable asset - loyal clients - won't be accessible in any case.
Some well-known internet millionaires, making fortunes cross-promoting 3rd party products may truly support the idea of "easy income with affiliate programs", but they tend to forget that all their profits were possible due to huge subscriber databases, thousand of affiliates and customers a newcomer does not have!
That is why start wise by creating your own product, grow your credibility, circle of loyal customers and then join and promote as much 3rd party products as you consider necessary.
Setting up partner program
Every partner program you will create or setup should have, at least, basic must-have features:
Database driven registration of affiliates.
Tracking affiliate sales in order to count commission.
Admin control panel to support affiliates and track their sales.
There are 3 basic methods of having fully functional partner programs application, not going far into science, they are "do it yourself", "setup 3rd party application", "use 3rd party service".
The first method is for those, who are knowledgeable programmers and fortunate enough to invest a lot of time in creating such a solution for personal needs or those, who are lucky to have a lot of money and hire those knowledgeable programmers. Responsibility for taking under control all support and function-related issues would lie on your shoulders.
Setting up 3rd party affiliate program solution requires much less time or money, if any. The result will be the same as above - fully functional partner program and inevitable support problems. The only difference is that you won't be able to develop that partner application the way you need and like.
The main advantage of 3rd party service is the ability to stay unaware of how your partners sign up, track sales, receive checks and so forth, because in this case servicing your partners or affiliates will be the headache of independent company, not yours. For such "reluctance" 3rd party affiliate program provider would charge you on monthly or per sale basis, slightly decreasing your net profit at each sale.
Having your own affiliate program in place enables you to expand your market boundaries exponentially.
Pavel Lenshin is a devoted Internet entrepreneur, founder of ASBONE.com, where you can find everything to make your business prosper. Discounted Internet services,
FREE ebooks http://ASBONE.com/ebooks/
FREE reports http://ASBONE.com/reports/
info@asbone.com
Thursday, August 23, 2007
8 Basic Rules for Choosing The Right Affiliate Program
8 Basic Rules for Choosing The Right Affiliate Program
by: Syahriansyah
Joining an Affiliate Program is a great way to start earning a sizeable income on the Internet without many of the hassles that come with running your own business.
But the problem is… there are so much affiliate programs out there for you. In this article I will guide you to choose the most suitable and profitable Affiliate Program for you. I recommend you to follow this rule before choosing an Affiliate Program.
1. Find a great quality product or service
Remember that any recommendation you make will reflect directly on you. If you recommend a great quality product, the people you recommended will always trusted you and be interested in future recommendations that you make. If you recommend a bad quality product, and I'll guarantee that they will likely hesitate to act on any offers you recommend.
Don't get greedy. Only recommend products that you truly believe in.
2. Look for a program that offers top commissions.
I think it's perfectly reasonable for you to expect to be paid 30% to 50% of the profits on each product sold. 5% to 10% is very low. You should look for companies who understand the "lifetime value" of new customers you refer and appreciate your efforts.
Only consider joining programs that show a similar level of respect for their affiliates.
3. Make sure they have a high sales conversion ratio.
Make sure that the affiliate program is turning a reasonable number of visitors into sales. If not, then your efforts directing traffic to their website will be completely wasted. A 1% conversion ratio (1 out of every 100 visitors) is quite good, 2%+ is better.
4. Be sure you'll be credited for every sales you make.
You should find out what kind of tracking software the Affiliate Program that you're interested in joining uses. You MUST look for a program that uses quality affiliate tracking software that is reliable and tracks ALL (online, by phone, fax, mail orders, etc), because there are many companies only track online orders, and this means that you will never get credit for anywhere from 5% - 10% of your affiliate sales!.
Make sure they have a high sales conversion ratio and a good tracking software.
5. They should allow you to access your sales statistics real time.
What I mean is that the Affiliate Program you join should give you a special username and password that you can use to access your own personal affiliate sales information right on their website. Many affiliate programs have done this, you don't have to worry about that, but incase they don't, you should reconsider to join them.
6. Look for a program that teaches you to maximize your affiliate sales.
A good affiliate program will provide you with everything you need to be successful. They'll provide you with traffic-generating banners, text-links, and recommendation letter templates. They'll tell you which techniques work well in which circumstances.
Find an affiliate program that is similarly dedicated to educating their affiliates.
7. Make sure they are reputable.
I still feel I should mention the importance of doing business with a reputable company. I know many people who have worked really hard, made a lot of sales for a company, but then they have never been paid or forced to wait months and months to get their money, I've been there too. If you have any concerns about a company that you are thinking of doing business with, ask for references and do some checks on them before you join them.
8. Be sure to read all contracts and agreements.
Before you join any affiliate program, just make sure that you read all contracts and agreements very carefully. Pay very close attention to exclusivity clauses in the agreement. Be careful that any affiliate agreement or contract you sign does not restrict you.
Copyright 2005 Syahriansyah
About the Author
Syahriansyah is the owner of http://www.advancetactics.com. His website offers an idea for home based businesses. Feel free to check all the guides and articles.
by: Syahriansyah
Joining an Affiliate Program is a great way to start earning a sizeable income on the Internet without many of the hassles that come with running your own business.
But the problem is… there are so much affiliate programs out there for you. In this article I will guide you to choose the most suitable and profitable Affiliate Program for you. I recommend you to follow this rule before choosing an Affiliate Program.
1. Find a great quality product or service
Remember that any recommendation you make will reflect directly on you. If you recommend a great quality product, the people you recommended will always trusted you and be interested in future recommendations that you make. If you recommend a bad quality product, and I'll guarantee that they will likely hesitate to act on any offers you recommend.
Don't get greedy. Only recommend products that you truly believe in.
2. Look for a program that offers top commissions.
I think it's perfectly reasonable for you to expect to be paid 30% to 50% of the profits on each product sold. 5% to 10% is very low. You should look for companies who understand the "lifetime value" of new customers you refer and appreciate your efforts.
Only consider joining programs that show a similar level of respect for their affiliates.
3. Make sure they have a high sales conversion ratio.
Make sure that the affiliate program is turning a reasonable number of visitors into sales. If not, then your efforts directing traffic to their website will be completely wasted. A 1% conversion ratio (1 out of every 100 visitors) is quite good, 2%+ is better.
4. Be sure you'll be credited for every sales you make.
You should find out what kind of tracking software the Affiliate Program that you're interested in joining uses. You MUST look for a program that uses quality affiliate tracking software that is reliable and tracks ALL (online, by phone, fax, mail orders, etc), because there are many companies only track online orders, and this means that you will never get credit for anywhere from 5% - 10% of your affiliate sales!.
Make sure they have a high sales conversion ratio and a good tracking software.
5. They should allow you to access your sales statistics real time.
What I mean is that the Affiliate Program you join should give you a special username and password that you can use to access your own personal affiliate sales information right on their website. Many affiliate programs have done this, you don't have to worry about that, but incase they don't, you should reconsider to join them.
6. Look for a program that teaches you to maximize your affiliate sales.
A good affiliate program will provide you with everything you need to be successful. They'll provide you with traffic-generating banners, text-links, and recommendation letter templates. They'll tell you which techniques work well in which circumstances.
Find an affiliate program that is similarly dedicated to educating their affiliates.
7. Make sure they are reputable.
I still feel I should mention the importance of doing business with a reputable company. I know many people who have worked really hard, made a lot of sales for a company, but then they have never been paid or forced to wait months and months to get their money, I've been there too. If you have any concerns about a company that you are thinking of doing business with, ask for references and do some checks on them before you join them.
8. Be sure to read all contracts and agreements.
Before you join any affiliate program, just make sure that you read all contracts and agreements very carefully. Pay very close attention to exclusivity clauses in the agreement. Be careful that any affiliate agreement or contract you sign does not restrict you.
Copyright 2005 Syahriansyah
About the Author
Syahriansyah is the owner of http://www.advancetactics.com. His website offers an idea for home based businesses. Feel free to check all the guides and articles.
Wednesday, August 15, 2007
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Tuesday, August 14, 2007
Top Ten Ways to Promote Your Books Through Flyers
A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd.
1. Include a colored picture of your front cover.
People want to see what your book looks like. Color is great, but not always necessary. Make sure your colored book cover copies well in black and white. If you do use color, make your book cover background white with colored lettering, so you don't go through a $35 ink cartridge too fast.
2. Hook your prospective buyers with the headline in the top line of your flyer just as you do for your back cover.
Here's a few gems: Why Not Publish Yourself? Read About SEX as it Really Is! Imagine Thousands of Readers Buying your Book Next Month! Quadruple your Income in Four Months! Give your audience a reason to buy--Show those benefits.
3. Include some juicy excerpts from your book.
Prospective buyers want to see a sample of your writing, especially if it's fiction. Use an analogy or short story to illustrate your book's main point if non-fiction.
4. Include your picture with a brief biography near it.
People want to see what the author looks like. Place it on the right side of the flyer if possible.
5. Add praise from others.
Testimonials are the most significant way to market your book. The praise doesn't have to be from famous people. Use a man/woman on the street opinion. One client/author added a testimonial from a convict!
6. Put ordering information on a coupon at the flyer's bottom.
Include your book's ISBN number, Web site URL, your email, toll-free number and discount information.
7. Make it easy for your reader to buy.
Offer easy ways to buy: credit cards, checks or money orders. Include your toll-free 800 number. Many prefer a coupon they can fill out and mail or fax.
8. Give your prospective buyers all the ways to stay in touch with you.
Some people will not buy online or use a credit card. While most small business people are ready for these, it's a good idea to include your street address, e-mail, Web Site, local phone and fax number, and 800 number.
9. Carry at least 25 flyers with you in a folder at all times.
Keep them in your car, so that when you pass a place that will post them for you, they are handy. Give one to every person you meet. Remember the "law of seven." After seven exposures, you have a buyer! Flyers are better than a business card because they have more detailed information on them to help the potential buyer make a decision.
10. Use the backside of the flyer.
You really waste this space if you don't put it to use. Multiply buying results with more testimonials on the back. Include a longer excerpt from your book there.
Your flyer is a detailed extension of you and your book, and one of the least expensive ways to market your book through print. Print hundreds, even thousands, so your book buying public can easily purchase your book.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
1. Include a colored picture of your front cover.
People want to see what your book looks like. Color is great, but not always necessary. Make sure your colored book cover copies well in black and white. If you do use color, make your book cover background white with colored lettering, so you don't go through a $35 ink cartridge too fast.
2. Hook your prospective buyers with the headline in the top line of your flyer just as you do for your back cover.
Here's a few gems: Why Not Publish Yourself? Read About SEX as it Really Is! Imagine Thousands of Readers Buying your Book Next Month! Quadruple your Income in Four Months! Give your audience a reason to buy--Show those benefits.
3. Include some juicy excerpts from your book.
Prospective buyers want to see a sample of your writing, especially if it's fiction. Use an analogy or short story to illustrate your book's main point if non-fiction.
4. Include your picture with a brief biography near it.
People want to see what the author looks like. Place it on the right side of the flyer if possible.
5. Add praise from others.
Testimonials are the most significant way to market your book. The praise doesn't have to be from famous people. Use a man/woman on the street opinion. One client/author added a testimonial from a convict!
6. Put ordering information on a coupon at the flyer's bottom.
Include your book's ISBN number, Web site URL, your email, toll-free number and discount information.
7. Make it easy for your reader to buy.
Offer easy ways to buy: credit cards, checks or money orders. Include your toll-free 800 number. Many prefer a coupon they can fill out and mail or fax.
8. Give your prospective buyers all the ways to stay in touch with you.
Some people will not buy online or use a credit card. While most small business people are ready for these, it's a good idea to include your street address, e-mail, Web Site, local phone and fax number, and 800 number.
9. Carry at least 25 flyers with you in a folder at all times.
Keep them in your car, so that when you pass a place that will post them for you, they are handy. Give one to every person you meet. Remember the "law of seven." After seven exposures, you have a buyer! Flyers are better than a business card because they have more detailed information on them to help the potential buyer make a decision.
10. Use the backside of the flyer.
You really waste this space if you don't put it to use. Multiply buying results with more testimonials on the back. Include a longer excerpt from your book there.
Your flyer is a detailed extension of you and your book, and one of the least expensive ways to market your book through print. Print hundreds, even thousands, so your book buying public can easily purchase your book.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
A New Way to Publish
A New Way to Publish
by: Penny C. Sansevieri
These days, there are several ways to get your book published. You can get an agent and go the traditional route, you can self-publish, or you can take advantage of a new form of publishing called "print-on-demand" or POD.
What exactly is print-on-demand publishing? Think of it as self-publishing with a twist. It used to be, if you wanted to circumvent the traditional publishing houses, you had to tackle everything from printers to cover designers, ISBNs (International Standard Book Number) to distribution. Feeling dizzy yet? Sure, there were also self-publishing houses called vanity presses. They churned out about 6,000 titles per year and the author paid anywhere from $10,000 to $20,000 to publish his or her book. Cost alone was usually enough to discourage anyone who had not spent a great deal of time in the industry. Options were pretty limited, until the Internet explosion occurred.
Enter the on-demand publisher. Now, for a minimal fee (usually from $159 to $1,500), you can see your book in print. Essentially, what you're doing is hiring a publisher to publish your book. They take care of the cover, the book interior, the ISBN, and the distribution. They are compensated for this by receiving a portion of the profits every time you sell a book. You are compensated through royalties and while these do vary, they typically fall somewhere in the 18-20 percent range per book. The great part about POD publishing is that the "on-demand" part enables them to print books as they are needed, meaning that someone (probably you) won't get stuck with a garage full of books you can't get rid of. If you only sell 100 books, that's what they'll print. There are no minimum orders, and your book will always stay in print.
To give you an idea of the scope of the on-demand publishing industry, consider this: the typical big New York publisher prints about eight hundred new titles a year. At last count, some of the print-on-demand publishers were doing five hundred a month. Early estimates indicate that POD publishers printed around half a million books in 2001. This year, there are indications that this industry will hit the $78 billion market. These indicators tell us that the POD industry is growing at a pace no one anticipated. Why? Because the traditional publishing field is narrowing. Only one percent of books published each year are by unpublished authors. Does this low number tell us that there are fewer new authors out there? Absolutely not. What it tells us is that publishing houses are cutting back, merging and no longer willing to take chances on untested material.
The challenge with this industry is that you can't get published unless you're published it's a cycle from which we all aspire to escape. Now, we can. If you publish your book through a POD press, you are no longer considered a first-time published author. That is, if you sell the book. You still have to market your book. But take heart. With shrinking publishing budgets, you have to market your own book, no matter who publishes you. The hefty marketing budgets that used to accompany new releases are dwindling quickly.
So, let's say you publish your book through a POD publisher and you market it. You market it so well that you begin to garner interest from bigger publishing houses. How many books you need to sell is anyone's guess. Traditionally, the range has been between 5,000 and 8,000. Recently, however, Kensington Books (an imprint of Citadel Press) formed an alliance with POD giant iUniverse (www.iuniverse.com) to consider any book that sold over five hundred copies. By "consider," they mean they will consider publishing it. At five hundred copies, this levels the playing field considerably. If you've written a good book and you market it effectively, you'll sell five hundred copies in the blink of an eye.
Publishers I've spoken to at some of the biggest houses in the industry (Time Warner, Simon & Schuster) readily admit they watch these books very carefully to see what's selling. By picking a book that is selling moderately well, the publisher knows two things: the book has found an audience, and the author knows how to market it.
Even if you don't get picked up traditionally, there's still hope. If you sell a reasonable amount of books and you still aspire to a bigger publishing house, you can include this first publishing experience in your query letter.
How do you find these on-demand publishers? A list of some I've worked with follows this article, but who you pick will depend entirely on you and the needs of your book. For some, it’s the turnaround time; for others, it’s whether or not they can print in hardcover. Generally, though, the final product should be your first consideration; distribution or shipping time should be second. Once you've narrowed your publishers down to two or three, a good idea would be to order a book from each of them. This will tell you two things. First, you'll get a sense for their ordering process and how quickly they ship the book to you, and second, you'll get a firsthand look at the quality of their books.
What about the selection process? Do these publishers accept anything that's sent to them? The answer is no. While the approval process is far less restrictive than traditional publishers and you don't need an agent, some POD publishers still have guidelines as to what they will and won't consider. These guidelines vary from publisher to publisher, so you'll need to check their individual sites or contracts for specifics. Also, some publishers will even read the manuscript to determine the quality; if they feel the work is so poor it's unmarketable, they will turn it down.
While you're in the selection process, download the publishing company's publishing contract and look it over carefully. You'll want to make sure a few things are in place before you sign on the dotted line. First off, be certain you're able to retain all the rights to your book (foreign, film, audio, hard cover, paperback, and ebook). This is extremely important. Never give or sell any of the rights away to a book you're publishing through the POD process. Second, determine how quickly you can cancel this agreement. Ideally, cancellation should be immediate. Cancellation clauses will benefit you if your book should get picked up by a traditional house or if you decide to switch publishing companies.
Your time to market, meaning the time it takes them to format your manuscript into a book and get it ready for sale, will vary. Generally, you should see a completed book within ninety days, or in some cases, even less. This turnaround is incredible when you consider it takes a traditional house about twelve to eighteen months to get a new title ready for sale.
As with anything, there are drawbacks to this form of publishing. One of the biggest issues with print-on-demand is that there is a no-return policy in place for these books. Returns are a crucial part of doing retail business in the U.S. In fact, a whopping 35 percent of merchandise purchased is returned. Still, authors are finding ways around this issue. Some place books in specialty shops because these stores have a lower return factor. Others sell books on-line. Some bookstores will even carry a non-returnable book if the demand exists.
Secondly, this form of printing is more expensive than the traditional trade paperback model. Generally, POD books will be priced higher. Their price is often determined by the page count. As print-on-demand machines become more efficient and the per-page printing costs decline, POD book prices will drop. Many have already decreased considerably from where they were a year ago.
Despite the obstacles, there are many success stories emerging from this industry and many more are finding their way to success everyday. Here are a few titles you might recognize that were (or are) POD books:
· "Legally Blond" (AuthorHouse.com)
· "The Idiot Girls' Action Adventure Club" (iUniverse) currently on the New York Times bestseller list
· "The Pearls of the Stone Man" (Xlibris.com) was nominated for a Pulitzer Prize in 2002
With on-demand publishing, what was once a dream can now be a reality.
In an industry that is saturated with exceptional talent, the advent of these publishers has afforded authors an opportunity that might otherwise not be available to them. It is an opportunity millions are taking advantage of. For some, it's a way to finally see their book in print. For others it's a road to publishing success.
Print-On-Demand Publishers:
http://www.iuniverse.com/
http://www.infinitypublishing.com
http://www.traffordpublishing.com
http://www.xlibris.com
About the author:
Penny C. Sansevieri
The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed
the ranks at Amazon.com to the ##1 best selling book in San Diego. Her most recent book: No More Rejections. Get Published Today! was released in July of 2002 to rave reviews. Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of coursing on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at www.amarketingexpert.comTo subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com
Copyright ã 2004 Penny C. Sansevieri
by: Penny C. Sansevieri
These days, there are several ways to get your book published. You can get an agent and go the traditional route, you can self-publish, or you can take advantage of a new form of publishing called "print-on-demand" or POD.
What exactly is print-on-demand publishing? Think of it as self-publishing with a twist. It used to be, if you wanted to circumvent the traditional publishing houses, you had to tackle everything from printers to cover designers, ISBNs (International Standard Book Number) to distribution. Feeling dizzy yet? Sure, there were also self-publishing houses called vanity presses. They churned out about 6,000 titles per year and the author paid anywhere from $10,000 to $20,000 to publish his or her book. Cost alone was usually enough to discourage anyone who had not spent a great deal of time in the industry. Options were pretty limited, until the Internet explosion occurred.
Enter the on-demand publisher. Now, for a minimal fee (usually from $159 to $1,500), you can see your book in print. Essentially, what you're doing is hiring a publisher to publish your book. They take care of the cover, the book interior, the ISBN, and the distribution. They are compensated for this by receiving a portion of the profits every time you sell a book. You are compensated through royalties and while these do vary, they typically fall somewhere in the 18-20 percent range per book. The great part about POD publishing is that the "on-demand" part enables them to print books as they are needed, meaning that someone (probably you) won't get stuck with a garage full of books you can't get rid of. If you only sell 100 books, that's what they'll print. There are no minimum orders, and your book will always stay in print.
To give you an idea of the scope of the on-demand publishing industry, consider this: the typical big New York publisher prints about eight hundred new titles a year. At last count, some of the print-on-demand publishers were doing five hundred a month. Early estimates indicate that POD publishers printed around half a million books in 2001. This year, there are indications that this industry will hit the $78 billion market. These indicators tell us that the POD industry is growing at a pace no one anticipated. Why? Because the traditional publishing field is narrowing. Only one percent of books published each year are by unpublished authors. Does this low number tell us that there are fewer new authors out there? Absolutely not. What it tells us is that publishing houses are cutting back, merging and no longer willing to take chances on untested material.
The challenge with this industry is that you can't get published unless you're published it's a cycle from which we all aspire to escape. Now, we can. If you publish your book through a POD press, you are no longer considered a first-time published author. That is, if you sell the book. You still have to market your book. But take heart. With shrinking publishing budgets, you have to market your own book, no matter who publishes you. The hefty marketing budgets that used to accompany new releases are dwindling quickly.
So, let's say you publish your book through a POD publisher and you market it. You market it so well that you begin to garner interest from bigger publishing houses. How many books you need to sell is anyone's guess. Traditionally, the range has been between 5,000 and 8,000. Recently, however, Kensington Books (an imprint of Citadel Press) formed an alliance with POD giant iUniverse (www.iuniverse.com) to consider any book that sold over five hundred copies. By "consider," they mean they will consider publishing it. At five hundred copies, this levels the playing field considerably. If you've written a good book and you market it effectively, you'll sell five hundred copies in the blink of an eye.
Publishers I've spoken to at some of the biggest houses in the industry (Time Warner, Simon & Schuster) readily admit they watch these books very carefully to see what's selling. By picking a book that is selling moderately well, the publisher knows two things: the book has found an audience, and the author knows how to market it.
Even if you don't get picked up traditionally, there's still hope. If you sell a reasonable amount of books and you still aspire to a bigger publishing house, you can include this first publishing experience in your query letter.
How do you find these on-demand publishers? A list of some I've worked with follows this article, but who you pick will depend entirely on you and the needs of your book. For some, it’s the turnaround time; for others, it’s whether or not they can print in hardcover. Generally, though, the final product should be your first consideration; distribution or shipping time should be second. Once you've narrowed your publishers down to two or three, a good idea would be to order a book from each of them. This will tell you two things. First, you'll get a sense for their ordering process and how quickly they ship the book to you, and second, you'll get a firsthand look at the quality of their books.
What about the selection process? Do these publishers accept anything that's sent to them? The answer is no. While the approval process is far less restrictive than traditional publishers and you don't need an agent, some POD publishers still have guidelines as to what they will and won't consider. These guidelines vary from publisher to publisher, so you'll need to check their individual sites or contracts for specifics. Also, some publishers will even read the manuscript to determine the quality; if they feel the work is so poor it's unmarketable, they will turn it down.
While you're in the selection process, download the publishing company's publishing contract and look it over carefully. You'll want to make sure a few things are in place before you sign on the dotted line. First off, be certain you're able to retain all the rights to your book (foreign, film, audio, hard cover, paperback, and ebook). This is extremely important. Never give or sell any of the rights away to a book you're publishing through the POD process. Second, determine how quickly you can cancel this agreement. Ideally, cancellation should be immediate. Cancellation clauses will benefit you if your book should get picked up by a traditional house or if you decide to switch publishing companies.
Your time to market, meaning the time it takes them to format your manuscript into a book and get it ready for sale, will vary. Generally, you should see a completed book within ninety days, or in some cases, even less. This turnaround is incredible when you consider it takes a traditional house about twelve to eighteen months to get a new title ready for sale.
As with anything, there are drawbacks to this form of publishing. One of the biggest issues with print-on-demand is that there is a no-return policy in place for these books. Returns are a crucial part of doing retail business in the U.S. In fact, a whopping 35 percent of merchandise purchased is returned. Still, authors are finding ways around this issue. Some place books in specialty shops because these stores have a lower return factor. Others sell books on-line. Some bookstores will even carry a non-returnable book if the demand exists.
Secondly, this form of printing is more expensive than the traditional trade paperback model. Generally, POD books will be priced higher. Their price is often determined by the page count. As print-on-demand machines become more efficient and the per-page printing costs decline, POD book prices will drop. Many have already decreased considerably from where they were a year ago.
Despite the obstacles, there are many success stories emerging from this industry and many more are finding their way to success everyday. Here are a few titles you might recognize that were (or are) POD books:
· "Legally Blond" (AuthorHouse.com)
· "The Idiot Girls' Action Adventure Club" (iUniverse) currently on the New York Times bestseller list
· "The Pearls of the Stone Man" (Xlibris.com) was nominated for a Pulitzer Prize in 2002
With on-demand publishing, what was once a dream can now be a reality.
In an industry that is saturated with exceptional talent, the advent of these publishers has afforded authors an opportunity that might otherwise not be available to them. It is an opportunity millions are taking advantage of. For some, it's a way to finally see their book in print. For others it's a road to publishing success.
Print-On-Demand Publishers:
http://www.iuniverse.com/
http://www.infinitypublishing.com
http://www.traffordpublishing.com
http://www.xlibris.com
About the author:
Penny C. Sansevieri
The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed
the ranks at Amazon.com to the ##1 best selling book in San Diego. Her most recent book: No More Rejections. Get Published Today! was released in July of 2002 to rave reviews. Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of coursing on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at www.amarketingexpert.comTo subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com
Copyright ã 2004 Penny C. Sansevieri
Traveler in United Kingdom
With a population of just under eight million, London is Europe’s largest city, spreading across an area of more than 620 square miles from its core on the River Thames. Ethnically it’s also Europe’s most diverse metropolis: around two hundred languages are spoken within its confines, and more than thirty percent of the population is made up of first-, second- and third-generation immigrants. Despite Scottish, Welsh and Northern Irish devolution, London still dominates the national horizon, too: this is where the country’s news and money are made, it’s where the central government resides and, as far as its inhabitants are concerned, provincial life begins beyond the circuit of the city’s orbital motorway. Londoners’ sense of superiority causes enormous resentment in the regions, yet it’s undeniable that the capital has a unique aura of excitement and success – in most walks of British life, if you want to get on you’ve got to do it in London.
For the visitor, too, London is a thrilling place – and in the last few years, the city has been in a relatively buoyant mood. Thanks to the national lottery and the millennium-oriented funding frenzy, virtually every one of London’s world-class museums, galleries and institutions has been reinvented, from the Royal Opera House to the British Museum. In the Tate Modern and the London Eye, the city can now boast the world’s largest modern art gallery and Ferris wheel, and the first new bridge to cross the Thames for over a hundred years. Furthermore, following sixteen years of being the only major city in the world not to have its own governing body, London finally acquired its own elected assembly in 2000, along with a mayor who’s determined to try and solve one of London’s biggest problems: transport.
In the meantime, London’s traditional sights – Big Ben, Westminster Abbey, Buckingham Palace, St Paul’s Cathedral and the Tower of London – continue to draw in millions of tourists every year. Monuments from the capital’s more glorious past are everywhere to be seen, from medieval banqueting halls and the great churches of Christopher Wren to the eclectic Victorian architecture of the triumphalist British Empire. There is also much enjoyment to be had from the city’s quiet Georgian squares, the narrow alleyways of the City of London, the riverside walks, and the quirks of what is still identifiably a collection of villages. And even London’s traffic problems are offset by surprisingly large expanses of greenery: Hyde Park, Green Park and St James’s Park are all within a few minutes’ walk of the West End, while, further afield, you can enjoy the more expansive countryside of Hampstead Heath and Richmond Park.
You could spend days just shopping in London, too, mixing with the upper classes in the tiara triangle around Harrods, or sampling the offbeat weekend markets of Portobello Road, Camden and Greenwich. The music, clubbing and gay/lesbian scenes are second to none, and mainstream arts are no less exciting, with regular opportunities to catch brilliant theatre companies, dance troupes, exhibitions and opera. Restaurants, these days, are an attraction, too. London is now on a par with its European rivals, and offers a range from three-star Michelin establishments to low-cost, high-quality Chinese restaurants and Indian curry houses. Meanwhile, the city’s pubs have heaps of atmosphere, especially away from the centre – and an exploration of the farther-flung communities is essential to get the complete picture of this dynamic metropolis
For the visitor, too, London is a thrilling place – and in the last few years, the city has been in a relatively buoyant mood. Thanks to the national lottery and the millennium-oriented funding frenzy, virtually every one of London’s world-class museums, galleries and institutions has been reinvented, from the Royal Opera House to the British Museum. In the Tate Modern and the London Eye, the city can now boast the world’s largest modern art gallery and Ferris wheel, and the first new bridge to cross the Thames for over a hundred years. Furthermore, following sixteen years of being the only major city in the world not to have its own governing body, London finally acquired its own elected assembly in 2000, along with a mayor who’s determined to try and solve one of London’s biggest problems: transport.
In the meantime, London’s traditional sights – Big Ben, Westminster Abbey, Buckingham Palace, St Paul’s Cathedral and the Tower of London – continue to draw in millions of tourists every year. Monuments from the capital’s more glorious past are everywhere to be seen, from medieval banqueting halls and the great churches of Christopher Wren to the eclectic Victorian architecture of the triumphalist British Empire. There is also much enjoyment to be had from the city’s quiet Georgian squares, the narrow alleyways of the City of London, the riverside walks, and the quirks of what is still identifiably a collection of villages. And even London’s traffic problems are offset by surprisingly large expanses of greenery: Hyde Park, Green Park and St James’s Park are all within a few minutes’ walk of the West End, while, further afield, you can enjoy the more expansive countryside of Hampstead Heath and Richmond Park.
You could spend days just shopping in London, too, mixing with the upper classes in the tiara triangle around Harrods, or sampling the offbeat weekend markets of Portobello Road, Camden and Greenwich. The music, clubbing and gay/lesbian scenes are second to none, and mainstream arts are no less exciting, with regular opportunities to catch brilliant theatre companies, dance troupes, exhibitions and opera. Restaurants, these days, are an attraction, too. London is now on a par with its European rivals, and offers a range from three-star Michelin establishments to low-cost, high-quality Chinese restaurants and Indian curry houses. Meanwhile, the city’s pubs have heaps of atmosphere, especially away from the centre – and an exploration of the farther-flung communities is essential to get the complete picture of this dynamic metropolis
ฺTo eBay or NOT to eBay
FACT: eBay's Gross Merchandise Sales (GMS) 2003 - GMS, the total value of items sold, was a record $24 billion, representing a 60% year-over-year increase from the $15 billion reported in the full year 2002
FACT: Over 79 million times a day, eBay users find products and brands of their choice.
FACT: In the final quarter of 2003, reported and increase of 41.2 million active users, up 3.8 million from the previous quarter.
(Exerts from January 21, 2004 - eBay? Inc. Announces Fourth Quarter and Full Year 2003 Financial Results.)
When I read the 2003 Financial Results, the first thing I thought of is 'what a lot of traffic'.
Think about it 79 million times a day people are looking at the eBay site for products or services.
And if you think anything like me ? the next thought would be, 'can I drive some of that traffic to my site'
The answer is YES!
This scenario is the 'norm" in an auction.
Seller lists item
people visit auction
some make bids
highest bidder wins (one winner)
product sold and delivered
Question: What happens to all the people who visited the auction and didn't bid or bid and didn't win?
Answer:Lost Revenue, Lost Opportunity
It doesn't matter what kind of service or product you are selling or decide to sell.There are TECHNIQUES that can help you DEVELOP constant flow of traffic, SALES and GENERATE LEADS.
If you use eBay solely as an auction site, then you will make a few dollars, a couple of thousand if you are bulk selling.
Power eBay Sellers know that they real money comes when you drive people from your auction sale to where ever else you need to send them.This of course should firstly be to your own website, but you can send them to affiliate sites just as easy.
eBay is more that a giant flea market, you see, eBay auctions attract millions of TARGETED customers.You don't have to go in search of subscribers ? they will come to you.
About the Author
Gillian Tarawhiti, is Founder and CEO of Community Training Centre, an Internet Marketing firm providing Online Training and Support to the new and not so new netpreneurs. Gillian is also the author of eBay Billion Dollar Goldmine and the creator of the Multiple Ripple Effect System ฉ 2004.
Permission is granted to reprint this article in print or on your web site so long as the paragraph above is included and contact information is provided to http://www.ezy-money.com
FACT: Over 79 million times a day, eBay users find products and brands of their choice.
FACT: In the final quarter of 2003, reported and increase of 41.2 million active users, up 3.8 million from the previous quarter.
(Exerts from January 21, 2004 - eBay? Inc. Announces Fourth Quarter and Full Year 2003 Financial Results.)
When I read the 2003 Financial Results, the first thing I thought of is 'what a lot of traffic'.
Think about it 79 million times a day people are looking at the eBay site for products or services.
And if you think anything like me ? the next thought would be, 'can I drive some of that traffic to my site'
The answer is YES!
This scenario is the 'norm" in an auction.
Seller lists item
people visit auction
some make bids
highest bidder wins (one winner)
product sold and delivered
Question: What happens to all the people who visited the auction and didn't bid or bid and didn't win?
Answer:Lost Revenue, Lost Opportunity
It doesn't matter what kind of service or product you are selling or decide to sell.There are TECHNIQUES that can help you DEVELOP constant flow of traffic, SALES and GENERATE LEADS.
If you use eBay solely as an auction site, then you will make a few dollars, a couple of thousand if you are bulk selling.
Power eBay Sellers know that they real money comes when you drive people from your auction sale to where ever else you need to send them.This of course should firstly be to your own website, but you can send them to affiliate sites just as easy.
eBay is more that a giant flea market, you see, eBay auctions attract millions of TARGETED customers.You don't have to go in search of subscribers ? they will come to you.
About the Author
Gillian Tarawhiti, is Founder and CEO of Community Training Centre, an Internet Marketing firm providing Online Training and Support to the new and not so new netpreneurs. Gillian is also the author of eBay Billion Dollar Goldmine and the creator of the Multiple Ripple Effect System ฉ 2004.
Permission is granted to reprint this article in print or on your web site so long as the paragraph above is included and contact information is provided to http://www.ezy-money.com
Monday, August 6, 2007
Simple Tricks For Finding The Right Keywords
Simple Tricks For Finding The Right Keywords
By Jeff Alderson
For those new to website optimization, finding the right keywords can seem like the hunt for a proverbial needle in a haystack. In reality, the process isn't all that terribly difficult. As long as a few basic steps are taken and common sense is employed, even a beginner can come up with a good starting game plan for choosing the right keywords.
Keyword research and selection should be done prior to copywriting. Creating tons of content and having to go back and optimize it is time consuming and counterproductive.
When choosing keywords, there are several things to keep in mind. First off, since different web surfers use different methods for seeking out pages of interest, it's a good idea to keep this thought in the forefront as words are considered. Try to consider different ways of saying the same thing. Terms can be impacted by a searcher's age, gender, geographical location and even profession and educational level.
Make sure to choose only those keywords that are relevant to your site. Sure, you can get traffic with keywords that are not targeted to your site, but the practice is a bit dishonest. Plus, it can turn visitors off, decrease sales potential and it might even result in those who advertise on your site (if you sell ad space) becoming dissatisfied with the results.
The best place to start in selecting keywords is with a pad and pen. Think of every possible word and phrase you can that relates to your site and its pages. If possible, consider asking others you know to do the same. You may be surprised to find out what other keyword combinations people come up with.
It is now a very good idea to really consider the targeted audience. Consider the words on your list that these folks would actually use to find your site. Cross off those that don't fit. Remember, conversational language is more common in searches than advertising or marketing jargon. Short phrases that are quite basic are generally the best.
Once you have a potential keyword list created, hit the Internet to refine and revise it. Search engine databases can be very useful for seeing the exact keywords that are used to find sites like yours. AdWordAnalyzer.com, Wordtracker.com, Google and Overture can all be helpful tools to this end. AdWordAnalyzer.com will also tell you how many sites come up when you search for the keywords you've chosen, as well as a ton of other useful data.
Now that you have a solid list refined and revised, it is wise to keep in mind that no optimization goes smoothly on the first go around. This process is generally an ongoing evolution. Search trends change, and your products, services or focus might, too.
Take what you've learned and craft copy that is keyword rich and relevant. Avoid stuffing keywords in just to get them in and make sure copy is only used where it's useful. Don't try to overload the site unless it's designed to be content rich. Remember, product descriptions, blog articles, news stories and so on that are relevant and offer real information tend to pull in more traffic. Also, don't forget to use the keywords in article or page titles.
Finding the right keywords the first time out can be a tough proposition, but it is well worth the effort. It does get easier with practice. Plus, a tool like AdWordAnalyzer.com can speed up the research process and make it much less confusing. Look at is as an ongoing process and the job will seem a little less daunting.
Jeff Alderson develops cutting-edge PPC and SEO tools. He specializes in boosting traffic and sales. Jeff suggests using Ad Word Analyzer to choose highly-targeted internet keywords for your website.
Article Source: http://EzineArticles.com/?expert=Jeff_Alderson
credit : http://beyondseo.blogspot.com/
By Jeff Alderson
For those new to website optimization, finding the right keywords can seem like the hunt for a proverbial needle in a haystack. In reality, the process isn't all that terribly difficult. As long as a few basic steps are taken and common sense is employed, even a beginner can come up with a good starting game plan for choosing the right keywords.
Keyword research and selection should be done prior to copywriting. Creating tons of content and having to go back and optimize it is time consuming and counterproductive.
When choosing keywords, there are several things to keep in mind. First off, since different web surfers use different methods for seeking out pages of interest, it's a good idea to keep this thought in the forefront as words are considered. Try to consider different ways of saying the same thing. Terms can be impacted by a searcher's age, gender, geographical location and even profession and educational level.
Make sure to choose only those keywords that are relevant to your site. Sure, you can get traffic with keywords that are not targeted to your site, but the practice is a bit dishonest. Plus, it can turn visitors off, decrease sales potential and it might even result in those who advertise on your site (if you sell ad space) becoming dissatisfied with the results.
The best place to start in selecting keywords is with a pad and pen. Think of every possible word and phrase you can that relates to your site and its pages. If possible, consider asking others you know to do the same. You may be surprised to find out what other keyword combinations people come up with.
It is now a very good idea to really consider the targeted audience. Consider the words on your list that these folks would actually use to find your site. Cross off those that don't fit. Remember, conversational language is more common in searches than advertising or marketing jargon. Short phrases that are quite basic are generally the best.
Once you have a potential keyword list created, hit the Internet to refine and revise it. Search engine databases can be very useful for seeing the exact keywords that are used to find sites like yours. AdWordAnalyzer.com, Wordtracker.com, Google and Overture can all be helpful tools to this end. AdWordAnalyzer.com will also tell you how many sites come up when you search for the keywords you've chosen, as well as a ton of other useful data.
Now that you have a solid list refined and revised, it is wise to keep in mind that no optimization goes smoothly on the first go around. This process is generally an ongoing evolution. Search trends change, and your products, services or focus might, too.
Take what you've learned and craft copy that is keyword rich and relevant. Avoid stuffing keywords in just to get them in and make sure copy is only used where it's useful. Don't try to overload the site unless it's designed to be content rich. Remember, product descriptions, blog articles, news stories and so on that are relevant and offer real information tend to pull in more traffic. Also, don't forget to use the keywords in article or page titles.
Finding the right keywords the first time out can be a tough proposition, but it is well worth the effort. It does get easier with practice. Plus, a tool like AdWordAnalyzer.com can speed up the research process and make it much less confusing. Look at is as an ongoing process and the job will seem a little less daunting.
Jeff Alderson develops cutting-edge PPC and SEO tools. He specializes in boosting traffic and sales. Jeff suggests using Ad Word Analyzer to choose highly-targeted internet keywords for your website.
Article Source: http://EzineArticles.com/?expert=Jeff_Alderson
credit : http://beyondseo.blogspot.com/
Saturday, August 4, 2007
Top 25 Keywords:
Top 25 Keywords:
dui lawyer newport beach $87.88
studen loan consolidation $78.18
dui lawyer torrance $76.60
student loan consolidation rebate $76.15
san diego lemon law attorney $74.39
los angeles criminal defense attorneys $71.27
dwi austin $66.89
san diego drunk driving lawyers $66.20
donating umbilical cord blood $64.52
consolidation interest loan low student $64.21
best term life insurance rates $62.39
denver dui attorney $62.17
dwi austin texas $61.00
student loan conslidation $60.72
los angeles drunk driving lawyer $60.68
college student loan consolidation $60.55
dui lawyer seattle $60.29
seattle dui lawyer $60.29
san diego criminal defense attorney $60.20
school loans consolidation $60.02
credit : http://topkeyword1.blogspot.com/
dui lawyer newport beach $87.88
studen loan consolidation $78.18
dui lawyer torrance $76.60
student loan consolidation rebate $76.15
san diego lemon law attorney $74.39
los angeles criminal defense attorneys $71.27
dwi austin $66.89
san diego drunk driving lawyers $66.20
donating umbilical cord blood $64.52
consolidation interest loan low student $64.21
best term life insurance rates $62.39
denver dui attorney $62.17
dwi austin texas $61.00
student loan conslidation $60.72
los angeles drunk driving lawyer $60.68
college student loan consolidation $60.55
dui lawyer seattle $60.29
seattle dui lawyer $60.29
san diego criminal defense attorney $60.20
school loans consolidation $60.02
credit : http://topkeyword1.blogspot.com/
Friday, August 3, 2007
Top paying medical keywords
Top paying medical keywords
After conducting a thorough research and analysis, Cash-Words.net brings you the collection of most expensive medical keywords available on the net. These keywords are the most expensive and cater to all kinds of needs of people who come looking for high paying keywords which will bring you more profits.
medifast weight loss $48.18
mesothelioma lawyers $44.45
medifast diet $36.28
mesothelioma attorneys $32.29
mesothelioma lawyers $32.26
accutane class action $30.12
viagra for women $27.71
michigan plastic surgery $24.68
medifast $24.44
mesothelioma lawyer $24.28
mesothelioma $24.03
female viagra $23.33
cosmetic surgery michigan $22.88
plastic surgery la jolla $22.87
plastic surgery la jolla $22.87
accutane lawsuit $22.42
mesothelioma attorney $22.39
mesothelioma treatments $21.84
plastic surgery cincinnati $21.12
pro active acne treatment $21.06
accutane lawsuits $20.80
plastic surgery staten island $20.25
beverly hills plastic surgery $20.14
beverly hills plastic surgery $20.14
plastic surgery staten island $20.05
cosmetic surgery los angeles $19.79
medifast inc $19.69
laser eye surgery seattle $19.37
mesothelioma texas $19.33
cancer research uk $18.19
eye surgery los angeles $18.11
malignant mesothelioma $17.95
acne complex $17.90
peritoneal mesothelioma $17.71
pro active acne $16.96
avon breast cancer walk $16.55
accutane birth defects $16.27
susan lucci microdermabrasion $16.02
viagra women $16.01
mesothelioma lung cancer $15.94
plastic surgery in san diego $15.92
lasik eye surgery $15.84
plastic surgeon beverly hills $15.83
prostate cancer treatment $15.70
vigrx pills $15.35
california mesothelioma lawyer $14.94
mesothelioma cancer $14.55
new york mesothelioma $14.51
mesothelioma symptoms $13.93
lose weight now $13.61
new jersey plastic surgery $13.49
acne pro $13.44
la plastic surgery $13.43
la plastic surgery $13.43
causes of acne $13.30
proactive acne medication $13.27
microdermabrasion products $13.10
nutrisystem weight loss $12.84
laser eye surgery $12.74
weight loss diets $12.52
accutane depression $12.24
mesothelioma lawyer texas $12.15
plastic surgery in dallas $12.10
plastic surgery in dallas $12.10
non small cell lung cancer $11.96
weight loss camps $11.83
mesothelioma support $11.71
weight loss camp $11.67
eye surgery $11.48
high blood pressure impotence $11.13
non small lung cancer $11.11
blood pressure impotence $10.94
plastic surgery dallas $10.67
plastic surgery dallas $10.67
masturbation impotence $10.52
levitra 20mg $10.46
acne cleanser $10.30
female impotence $10.23
mesothelioma cancer $10.20
weight loss diets $10.09
acne solution $10.04
After conducting a thorough research and analysis, Cash-Words.net brings you the collection of most expensive medical keywords available on the net. These keywords are the most expensive and cater to all kinds of needs of people who come looking for high paying keywords which will bring you more profits.
medifast weight loss $48.18
mesothelioma lawyers $44.45
medifast diet $36.28
mesothelioma attorneys $32.29
mesothelioma lawyers $32.26
accutane class action $30.12
viagra for women $27.71
michigan plastic surgery $24.68
medifast $24.44
mesothelioma lawyer $24.28
mesothelioma $24.03
female viagra $23.33
cosmetic surgery michigan $22.88
plastic surgery la jolla $22.87
plastic surgery la jolla $22.87
accutane lawsuit $22.42
mesothelioma attorney $22.39
mesothelioma treatments $21.84
plastic surgery cincinnati $21.12
pro active acne treatment $21.06
accutane lawsuits $20.80
plastic surgery staten island $20.25
beverly hills plastic surgery $20.14
beverly hills plastic surgery $20.14
plastic surgery staten island $20.05
cosmetic surgery los angeles $19.79
medifast inc $19.69
laser eye surgery seattle $19.37
mesothelioma texas $19.33
cancer research uk $18.19
eye surgery los angeles $18.11
malignant mesothelioma $17.95
acne complex $17.90
peritoneal mesothelioma $17.71
pro active acne $16.96
avon breast cancer walk $16.55
accutane birth defects $16.27
susan lucci microdermabrasion $16.02
viagra women $16.01
mesothelioma lung cancer $15.94
plastic surgery in san diego $15.92
lasik eye surgery $15.84
plastic surgeon beverly hills $15.83
prostate cancer treatment $15.70
vigrx pills $15.35
california mesothelioma lawyer $14.94
mesothelioma cancer $14.55
new york mesothelioma $14.51
mesothelioma symptoms $13.93
lose weight now $13.61
new jersey plastic surgery $13.49
acne pro $13.44
la plastic surgery $13.43
la plastic surgery $13.43
causes of acne $13.30
proactive acne medication $13.27
microdermabrasion products $13.10
nutrisystem weight loss $12.84
laser eye surgery $12.74
weight loss diets $12.52
accutane depression $12.24
mesothelioma lawyer texas $12.15
plastic surgery in dallas $12.10
plastic surgery in dallas $12.10
non small cell lung cancer $11.96
weight loss camps $11.83
mesothelioma support $11.71
weight loss camp $11.67
eye surgery $11.48
high blood pressure impotence $11.13
non small lung cancer $11.11
blood pressure impotence $10.94
plastic surgery dallas $10.67
plastic surgery dallas $10.67
masturbation impotence $10.52
levitra 20mg $10.46
acne cleanser $10.30
female impotence $10.23
mesothelioma cancer $10.20
weight loss diets $10.09
acne solution $10.04
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